Working as a visual designer with a startup, the primary task was to define the brand - a pharma company aiming to cure common chronic illnesses fusing Allopathy, Ayurveda and a nutritious diet. Since the company had just launched, considerable work was realized in building the brand including website design, special landing pages, social media marketing etc.
As part of the recruiting process, a model logo was developed from the brief provided by the company. The process required in-depth research on the company profile and their goals.
Prototype logo
The customized medication was sent out to customers in varied container shapes and sizes. Mockups were designed to realize the look of the brand design printed on them.
Product Brand Mockups
Microsites were created on an online platform, Instapage, that allowed easy editing and launch options. The multiple landing pages direct consumers to the site catering to their specific needs.
Landing pages
Instagram and Facebook were chosen as primary social media platforms to bring about market awareness and engage with potential product consumers. A design language system was built to maintain a communication framework within the organization as well as match the brand to customer perception.
Social media posts
Design Palette
Medical reports are exclusively made out for each patient upon diagnosis of their condition.
Accessibility on the website is designed to provide an engaging and interactive user experience to consumers. Wire-framing allowed us to formulate a path flow in the perception of the user when they enter the website.
Website Wireframe 1
Website Wireframe 2
Website Wireframe 3
